Yusuf has c. 30 years’ experience in energy and infrastructure advisory, investments and financing, and is one of the global leaders in power, renewables, and utilities project finance. Yusuf has held leadership roles on the buy-side and sell-side of the energy and infrastructure sectors in Europe, Middle East and Africa. He has successfully closed in excess of 50 transactions, representing in excess of USD 40 bn project costs, across developed, emerging and frontier markets.

Yusuf is the founder of Cranmore Partners. Under his leadership, Cranmore has grown to an award-winning team of c. 45 full time professionals, including market-leading transactors, and has advised on a large number of landmark transactions, especially in MENA. On the back of that, Cranmore has won several awards, including IJGlobal Investor MENA Financial Adviser of the Year 2024; IJGlobal ESG Financial Advisor of the Year for 2021 and 2023; Middle East Financial Adviser of the Year 2022, Proximo; MENA Financial Adviser of the Year 2020 by IJ Global, ahead of much larger and older competitors.

Prior to creating Cranmore c. 10 years ago, Yusuf was Global Head of Project and Commercial Finance at Abu Dhabi National Energy Company (TAQA), where he led transactions in the bank and capital markets in MENA. His responsibilities also included divestments, investment assurance and risk management/insurance leadership.

Prior to that, Yusuf spent 8 years at HSBC in London, as a senior executive of the Bank’s award-winning Project and Export Finance team. In his last four years at HSBC, Yusuf was Head of Power and Renewables for Europe and Africa.

Previously, Yusuf also held advisory and principal positions at Emerging Africa Infrastructure Fund, Lazard, Flemings and Rolls-Royce Power Ventures.

Yusuf is a graduate of HEC Paris and has an Engineering and Applied Mathematics degree from ENSIMAG, France.